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Thursday, 5 December 2013
Newz - YOLA JOLLA SMARTPHONE !
An In-Depth Look at the Upcoming Jolla
Smartphone
Independent Finland-based designer, developer and
seller of smartphones Jolla Mobile (pronounced
“Yola”) is all the buzz in the smartphone world
since unveiling its first product on Monday and
rightfully so! It’s a brand new concept from a
brand new company with a deep focus on innovative
design and intuitive functionality. Keep in mind the
device that was unveiled a week ago (May 20, 2013)
is just a prototype and many of the parameters
could still be changed.
Different colored “other halves” for Jolla
The team behind the device comes from a group of
ex-Nokia employees who quit after Nokia decided
to pursue the Windows Phone software over
MeeGo. The phone, called the Jolla, is stacked with
a 4.5″ glass Estrade display, dual-core processor,
4G compatibility, an 8MP auto-focus camera, 16GB
+ microSD, and it runs on a gesture-based live-
panel OS called Sailfish.
Right on par with perceived competitors
Comparatively, most of its specs sit right in
between most of the most popular cell phones of
this year. The display is a great size, glass
“Estrade” style, but no one is quite sure that
that means yet. When asked for details, Jolla
explains that more details are to come. The
camera, storage space, and 4G compatibility are
also right on par with the Jolla’s perceived
competitors.
It sports an aluminum external build, like that of
iPhone and HTC One which gives it a heavier feel in
the hand, but also makes it a weightier object to
hit the ground should you drop it. Unlike most
aluminum and glass builds, this phone will have a
user-replaceable battery.
The part that could be worrisome is the dual-core
processor. Most smartphones in the US these days
come with a quad-core processor, with many
international versions now sporting octa-cores. It
could be that Jolla wants to save a bit of
manufacturing costs or that they don’t feel their
new OS will require much processing power, similar
to Windows Phone and Nokia Lumia.
Customize and personalize the phone, not just in
color but in functionality and style
The phone does have two unique aspects that set it
apart, one of which is what the team call “other
halves” for the device that help customize and
personalize the phone, not just in color but in
functionality and style. Users can attach a new
back and give the phone a new look, new profile, or
even new features, each independently configured
for whatever you like: personal, work, kids. The
possibilities are endless.
This is a big deal because it makes the phone more
versatile. It’s unclear how much the halves will cost
or what features, specifically, can change between
them, but the idea certainly shows potential.
Android users have been waiting for a way to
create separate user profiles on one device for a
few years now, and this seems to cater to that
desire. It’s seems a bit clunky for that specifically,
but it sets a precedence for the future.
The other unique feature of the phone is its Mer-
based operating system called Sailfish, an evolved
version of MeeGo. It works similarly to Windows
Phone with a beautiful interface of live panels
instead of icons. Because it a comes from a mobile
distribution of Linux, the company claims that most
Android apps will be compatible using third party
app stores. Facebook and other social networks are
baked right in, as are contacts and messaging as
you would expect. The device is completely gesture-
driven, making the OS perhaps less approachable to
casual users but more powerful overall. There also
aren’t any hard or soft buttons attached to the
hardware, so for navigation it’s all about pushing
your thumb around on the screen. To do the UI the
most justice, Jolla’s Chief Designer, Martin Schule,
gives us a preview in the video below:
The phone will cost about $510 (399€) retail and is
targeted to ship by the end of this year.
Speculation says the phone could hit Asia first, but
there’s been nothing official on that front yet. In
fact, Jolla has been a bit secretive as to their plans
for hitting the market, but they say they have
updates and news awaiting, so only time will tell at
this point. Overall, I think the device has some
serious potential, but will likely encounter some
strife due to an already flooded market. In any
case, anyone interested can nab a spot on the pre-
order list for free on the official website and/or
take advantage of special editions and accessories
by paying a bit extra.
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