About the Book : "The Arab World Unbound" ; by Vijay Mahajan
Think of the Arab world and the images that immediately come to mind are those of political turmoil,armed conflicts.relegious oppression,Somali pirates,Oil rich sheikhes and Women in Veils.The general impression is that of a region whose people have not learnt to live in peace,either among themselves or with the rest of the world.Naturally,not many corporations want to invest in the region ,as the risks far outweigh the returns.
Vijay Mahjan,who teaches business at McCombs School of Business,University of Texas,and had earlier authored Africa Rising,undertook his own Rihla(Journey) across 18 of the 22 Nations that make up the Arab League to understand the region.And what he saw - and describes in his latest offering,The Arab World Unbound - dispelsloads of misconceptions about the region.and points to the huge business opportunity the 350 million consumers there offer.
Mahajan presents many convincing arguments for investing in the region.The Arab League - if considered a single nation- has a Gross Domestic Product of $ 1.99 trillion,which is the nineth largest in the world,higher than India's $ 1.63 trillion (in 2010).A typical Arab household's spend surpasses that of one in China by two thirds,and is three times that of an average family in India.
53 % of the region's population is 25 or younger..It attracts 79 million tourists- more than any single country.Social media is on the rise and cell phone density is higher than that in the United States,China, and India...!
The book also throws some light on what companyies need to do to survive in the region,such as respecting Islam and understanding the local culture.Mahajan feels the Yalla (can do) spirit of the region should ensure greater pace of growth in the future.However,while the book addresses the merits of doing business in the region ,it does not entirely allay corporate fears.
Pages : 408 ; Price : $ 39.95
Source : Business Today
Think of the Arab world and the images that immediately come to mind are those of political turmoil,armed conflicts.relegious oppression,Somali pirates,Oil rich sheikhes and Women in Veils.The general impression is that of a region whose people have not learnt to live in peace,either among themselves or with the rest of the world.Naturally,not many corporations want to invest in the region ,as the risks far outweigh the returns.
Vijay Mahjan,who teaches business at McCombs School of Business,University of Texas,and had earlier authored Africa Rising,undertook his own Rihla(Journey) across 18 of the 22 Nations that make up the Arab League to understand the region.And what he saw - and describes in his latest offering,The Arab World Unbound - dispelsloads of misconceptions about the region.and points to the huge business opportunity the 350 million consumers there offer.
Mahajan presents many convincing arguments for investing in the region.The Arab League - if considered a single nation- has a Gross Domestic Product of $ 1.99 trillion,which is the nineth largest in the world,higher than India's $ 1.63 trillion (in 2010).A typical Arab household's spend surpasses that of one in China by two thirds,and is three times that of an average family in India.
53 % of the region's population is 25 or younger..It attracts 79 million tourists- more than any single country.Social media is on the rise and cell phone density is higher than that in the United States,China, and India...!
The book also throws some light on what companyies need to do to survive in the region,such as respecting Islam and understanding the local culture.Mahajan feels the Yalla (can do) spirit of the region should ensure greater pace of growth in the future.However,while the book addresses the merits of doing business in the region ,it does not entirely allay corporate fears.
Pages : 408 ; Price : $ 39.95
Source : Business Today
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