HBO Asia and Eros International Plc recently announced their joint venture to launch two new premium Advertising free movie channels in the Indian market -HBO Hits.This collaboration aims to bring together the best of Hollywood and Bollywood in the pay TV movie space.Additionally,this alliance will also help provide for the development of both the HBO existing formats for India,as well as the creation of original content for the Indian Television market and International distribution.
"There are few global companies that have mastered the premium film and TV space like HBO.We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and the online medium,"says Kishore Lulla,executive chairman,Eros International Plc.
" The opportunity to work with Eros is great and together we will aim to deliver a first class cinema experienc in the comfort of viewers,said Jonathan Spink,CEO,HBO Asia.
The two brands are yet to announce dates regarding the launc of these new channels.
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