Monday 27 May 2013

BizPerson

CORPORATE WOMEN - AVANI SAGLANI DAVDA(Head of Tata-Starbucks)

I feel blessed."says Avani Saglani Davda, the first to head a joint venture of Tatas and Starbucks Coffee Co, which runs 18000 outlets of Tata-Starbucks was mobbed for days and one could spot even the greying affluent  waiting patiently outside for a post dinner sip and feel of its ambiance,enhanced by its high-cieling,teak wood tables and leather bound books.

The outlet, located in a Gothic Styled Elphinstone Building,at the Horniman Circle in Mumbai,a garden frequented by the aesthetically inclined for an ocassional poetry or  story reading or simply for anyone seeking peace of mind.Yet,it is only a walking distance from the Bombay Stock Exchange,Reserve Bank of India,two main Sub Urban railway terminus stations,as also the Taj Mahal Hotel.


"We are to be aggressive,"says Davda."People have got a hint of the way we are pricing and the way we are going to grow.We are here for the long term and we want to grow respectfully.At Starbucks and Tata ,it is not about putting numbers and driving the team to achieve those targets," she adds.


The 33-year-old Avani got a break as a probationer at Tata Administrative Service in 2002,after a Master's degree in management from Mumbai's NM Institute for Management Studies.Before that ,she Graduated in advertising and nedia from HR College.She had also spent a month at Lowe Advertising.Post her TAS stint,Avani was assingned to Tata Tea Sales(South India) in the Kerala Market.Her 15 months at TAS inculcated considerable leadership skills and helped her grow as a professional.The 26/11 terror attack also gave the Mumbai girl a critical learning  experimence in how to steer a company through tough times and dips in the business.


"The way Tata's top management  steered out of the situation left a deep impact on me," says Davda."If your heart is in the right place,you will able to come ouy of any difficulty.I attended seven funerals in one day.It was painful but it taught me a lot," says adds.


Source : Business India


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