TWITTER'R 'VINE' LOSES POPULARTIY AS FACEBOOK'S INSTAGRAM VIDEO-
SHARING HITS NEW HIGH
Facebook added the video sharing feature to its recently acquired photo sharing service Instagram on June 20.
Twitter’s video-haring service Vine has reportedly seen a
downfall in user-sharing following Facebook’s addition of
video sharing to its photo service Instagram.
Facebook added the video sharing feature to its recently acquired photo sharing service
Instagram on June 20 and the number of links to Vine videos
on social networks fell by nearly half a million on the same day,BBC reports.
According to the report,Instagram links were shared on
Twitter and a week after its launch, the links were shared 50
percent more including retweets
and links as there were 1,562,022 mentions of
Instagram and 935,109 mentions of Vine.
Editor of Marketing Land, Matt McGee said that the number of
shares over the past few days is similar to early and mid June but Vine sharing has reduced since
Instagram’s video tool launch.
Twitter’s Vine allows users to upload and share six-second
long clips which play in a loop whereas videos shared via
Facebook-owned Instagram can be up to 15 seconds long and filters can be added to change
the colouring, the report added.
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